Note: You can now add links to Instagram Stories to open up new income opportunities as an influencer. Since Instagram doesn’t yet allow links anywhere outside of your bio, you can only focus on one product at a time if you choose to rely on affiliate links, making promo codes a better option for Instagram since you can actually incorporate them into your posts. Learn more about how Statista can support your business. Our best guesses of the highest-paid Instagrammers are: Dwayne Johnson – $383,014 - $638,356. Sponsored posts – our calendar above shows your estimated earnings from sponsored posts. For instance, pop star Delta Goodrem has just used her Instagram account to launch a new, Instagram Fake Follower Checker [Instagram Audit Tool], Instagram Follower Growth Tracker [Free Follower Checker], Micro-Influencer vs Celebrity Engagement Calculator, Growing your Instagram Account [Free Instagram Hashtag Generator], Use Your Instagram Account to Market Your Own Business, When is the Best Time to Post on Instagram in 2020 – [Cheat Sheet], Optimize Your Instagram Posts for Maximum Impact [Instagram Post Optimizer], Instagram Engagement Metrics, Why They are Important [FREE Bulk Engagement Calculator]. line-height:20px; Then, of course, there are the superstars. The more followers you have on Instagram, the more money you can make. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales, You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. Top 100 Most Followed Instagram Business / Creator Accounts (Sorted by Followers Count) Hello, visitor! Facebook: number of monthly active users worldwide 2008-2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account. But why stop there? At best, they will be accounts belonging to people in a low-wage country, who will have accepted payment in return for following you. Don't brag too much with your posts – be real and honest. One way around this is to include the affiliate link (which you should put through a link shortener first) in your photo captions. Don’t wait for someone else to do it. margin: 0 0 0 30px; Enter any influencer's Instagram handle into the Instagram Bot Analytics Tool [Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account. It is not unheard of for those with more than 100,000 followers to earn $700-$900 per photo. New, Figures and insights about the advertising and media world, Industry Outlook Often Instagramers create the content, and the brand then has the rights to reuse that content in their marketing and on their website. What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? Then you will be able to mark statistics as favourites and use personal statistics alerts. A recent study showed these accounts made $88 per post on Instagram. margin-bottom: 5px; *Click below to … The term “influencer” gets thrown around a lot these days. Often Instagramers create the content, and the brand then has the rights to reuse that content in their marketing and on their website. Accounts with less than 10,000 followers. Are you interested in testing our corporate solutions? How Many People Use Instagram? You’ll start receiving free tips and resources soon. Shopify uses cookies to provide necessary site functionality and improve your experience. If the product fits well with the Instagrammers audience, it should not matter if a post is marked #sponsored or #ad. The ideal sponsored post shows how the brand’s product fits perfectly into the Instagrammer’s life, and how it can just as easily fit into the lives of his or her followers. You can get paid on Instagram in the following ways: Instagram influencers are typically broken down into three categories: Influencers with more than one million followers can earn varying prices as well. Brands realize that somebody with 1000 highly engaged followers is no more value to them than somebody with 10,000 inactive followers or 100,000 fake followers. The tools below are not official Instagram tools and not in any way associated or endorsed by Instagram. However, you can also sell your photos as prints and on other physical products using a similar methods described in the last section. Using your Instagram account to market your business – if you are a successful Instagrammer, you can promote your own products or merchandise. Of course, her 87.1 million Instagram followers do put her in a class of her own! We look at the average engagement rates of your Instagram posts (engagement being likes and comments on your posts). Many brands just can’t compete with that, so they partner with influencers on sponsored posts that help get the word out about their products. In this situation, you can register your interest, and if they accept you as being influential enough, they will include you in their databases, and suitable brands may well come to you if you meet the profile of the type of influencer they are looking for. Or you can explore popular marketplaces like: Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence by creating a website and including other marketing channels. The key to making money with relatively small followings on Instagram is engagement. A brand will reach out to an influencer, offering to pay them to share a sponsored image An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online. Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce, Instagrammers have reach and influence figured out—two things many companies struggle with. 6) Time spent on Instagram increases by 80 percent every year. Even the big names, such as Justin Bieber use their Instagram accounts for this purpose. Depending on your unique brand of Instagram content, your audience, and your level of commitment, you can make money on Instagram in the following ways: The beauty here is that chasing one revenue stream doesn’t necessarily rule out another. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Get Started Free Post Contents. Therefore it is up to you, as an influencer, to find brands willing to pay you directly. Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad. Social media marketing has matured in recent years. To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected. The long answer depends on factors that range from: Naturally, the more engaged followers you have, the better. We highlight the main Influencer Marketing Platforms here. You could work with a site like Shareasale to find suitable products to promote. Yes, definitely. What started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn Instagram into a source of income fuelled by your engaged following. Want to learn how to grow and monetize your Instagram account? These may be images of merchandise you have created especially because of your fame, for instance, a t-shirt promoting your Instagram feed, or they may refer to some business or product you are involved with. An Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand. January 22, 2019. Try Shopify free for 14 days, no credit card required. This tool was developed to provide earning potential guidelines to influencers. Middle-tier influencers. Try and take pictures using a decent camera, rather than simply using the one in your cellphone. Doing so will quickly ruin all credibility for your account. By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands. ", Tubefilter, Projected revenue of Instagram from 2017 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/271633/annual-revenue-of-instagram/ (last visited November 11, 2020), Projected revenue of Instagram from 2017 to 2019, Countries with biggest Instagram reach 2020, Number of daily active Instagram users 2017, Daily active users of Instagram Stories 2019, Price of selected acquisitions by Facebook 2017, Favorite social networks of U.S. teens 2012-2019, Reach of social media used by U.S. teens and young adults 2020, U.S. market share of leading social media websites 2020, Usage of social networks in the U.S. 2019, Most popular social network in the U.S. 2019, Reach of most popular U.S. smartphone apps 2020, Instagram: most popular posts as of June 2020, Instagram: number of global users 2016-2023, Instagram: number of users in the United States 2019-2023, U.S. Instagram user development 2017-2023, Instagram: distribution of global audiences 2020, by age and gender, Instagram: distribution of global audiences 2020, by age group, Instagram: distribution of global audiences 2020, by gender, Instagram user share in the United States 2020, by age group, Instagram user share in the United States 2020, by gender, Fequency of Instagram usage in the U.S. 2019, U.S. social media activities 2019, by platform, Reasons for Instagram usage in the U.S. 2019, Most popular apps that male U.S. online users cannot do without 2020, Most popular apps of female U.S. online users cannot do without 2020, Instagram: share of video and image posts 2019, Instagram: number of hashtags used on posts 2019, Athletes with the most Instagram followers worldwide 2020, Most popular car brands on Instagram worldwide 2020, Most popular food influencers on Instagram in the U.S. 2020, Most popular travel influencers on Instagram in the U.S. 2020, Most popular wildlife photographers on Instagram worldwide 2020, Petfluencers with the most Instagram followers worldwide 2020, Most popular fashion & beauty influencers on Instagram in the U.S. 2020, Instagram ad revenues in the U.S. 2018-2021, Social media platforms used by marketers worldwide 2020, Social media platforms used by marketers worldwide 2020, by target group, Most important social media platforms for marketers worldwide 2020, Most important social media platforms for global B2B and B2C marketers 2020, Most effective ad formats on Instagram worldwide 2019, Purchase frequency from collection ads on Instagram in the U.S. 2019, Desired frequency of commercial posts in the U.S. 2019, Instagram influencer market size 2017-2020, Instagram: number of brand sponsored influencer posts 2016-2020, Global Instagram influencer marketing spending 2013-2020, Fastest-growing Instagram influencers in the U.S. 2020, Fastest-growing English-language influencers on Instagram 2020, Instagram post value of the most-followed fashion and beauty influencers 2020, Instagram post value of the most-followed athletes worldwide 2020, Desired frequency of social media influencer posts in the U.S. 2019, Italy: most-followed Italian landscape photography accounts on Instagram 2018, Italy: most-followed Italian photography accounts on Instagram 2018, Italy: most-followed Italian nature photography accounts on Instagram 2018, Italy: most-followed Italian fitness accounts on Instagram 2018, Italy: users opinion on social media adverts 2018, by social medium, Italy: most-followed Italian graphics accounts on Instagram 2018, Italy: most-followed Italian lifestyle accounts on Instagram 2018, Italy: Italian fashion brands with most posts on hashtag on Instagram 2018, Share of U.S. teenagers who use Instagram 2015, by gender and age, El Salvador: Instagram user share 2017-2018, Argentina: Instagram user share 2017-2018, Number of comments on AS Roma Instagram posts February 2019, Most instagrammed tourist attractions within Denmark 2017, Italy: top 5 fashion brands for Instagram engagement 2018, by number of interactions, UK: interest in using adult online dating site or app 2017, by relationship duration, Electronic cost of goods sold - industrial assembly products by region, Projected revenue of Instagram from 2017 to 2019 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, most popular social media platforms used by marketers worldwide, Instagram to generate more than 6.8 billion U.S. dollars in the fourth quarter of 2020, already allows ads in the regular feed and Stories.
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