PR is an essential and integrated component of public policy or service. PUBLIC RELATIONS ROLE IN GOVERNMENT The Government public relations contributes to: Implementation of public policy. The professional public relation activity will ensure the benefit to the citizens, for whom the policies or services are meant for. Government relations specifically focuses on how an organization interacts with the government and its various branches and officials. The role of public relations in politics has changed greatly since the 1990’s, when there was a phenomenal growth in the field. These two functions often overlap, but government relations is often a more organization-to-government type of communication in which … Contribute to the country’s economy. Public relations are a trusted advisor of manager and all personnel; so it is essential that managers and employees can have cent per cent trust him. Government relations is the branch of public relations that helps an organization communicate with governmental publics. Self-reliant in the major sectors Public affairs is the type of public relations that helps an organization interact with the government, legislators, interest groups, and the media. This programme aims in imparting such professional PR skill. Increasing the agency’s sensitive to its public’s. It has to project that the PSUs are: Profitable and productive. Public relations draw purpose, and how programs. PRE-REQUISITE FOR PR TRAINING Committed to the society. Reporting the citizenry on agency activities. Political messaging takes form and takes shape with the aid of a good public relations team. Increasing the internal cohesion of the agency. Assisting the news media in coverage of government activities. Mobilisation of support for the agency itself. Help revive sick units. Public relations are the art and social science of that link intra-and extra organization together. Agencies have consolidated and become more professional, with improved messaging. Specialized Role of Public Relation in Public Sector Unit: The PR has a specialized role in the public sector.
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