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Since the market is ultimately the supreme judge of these advantages, strategic branding must be approached very carefully and subtle because the offer will be positioned in the consumer's mind to produce the perception of advantage.
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endobj His research interests include political public relations and the role of the new media in public relations, advocacy and activism. 11 0 obj In this essay, the role of public diplomacy in establishing nation-branding is underlined and public H��W�n#�}�Wpw��:�z�싺w�2I��l���$l��hm���֍,�)K��[n5�bթsN}����t�5������'��G�l͏��&�&~]��1��-����b��֓v������M����6�0�oon`� q The role of public relations in branding The role of organizational public relations is expanding with the changing times: “Public relations doesn’t just focus on your business product; it also assists in shaping strategic messaging” (Benyman, 2010). <>stream
However, the researches on how to implement a successful brand strategy using 0000003078 00000 n
Abstract Title: A Study on the Relationship between Public Relations and Brand Strategy Authors: Xu Yuanzhong Tutors: Christer Ekelund and Annika Fjelkner Problem: Brand strategy is a useful way to strengthen competitive competence of products. 0000002625 00000 n
15 0 obj Conversely, there are others in which public relations plays a less important role and some instances where PR may be inappropriate altogether. It then seeks to identify the extent to which the role described in literature can be observed in the jobs that internal �]tS�@I~�A��t��0�M�� � ʾ18s��/�-������qbع;z'���Z ����
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In assessing the PR potential of a given situation, it is important to realistically assess what MPR (Marketing Public 2019-10-28T12:31:01-07:00 13 0 obj 0000005346 00000 n
endstream <>/Font<>/ProcSet[/PDF/Text]>>/Type/Page>> 3. 2 0 obj &is is why branding agencies, accustomed to the emphasis placed on brand identity in their native "eld of commerce, talk so impressively about such matters, and public o%cials are o!en swayed by their talk. 2019-10-28T12:31:01-07:00 <>/Font<>/ProcSet[/PDF/Text]>>/Type/Page>> endobj Branding in marketing strategy The marketing activities are various and each one has its distinctive role in increasing the company’s sales, both long-term and short-term. Information and the MSc Public Relations. trailer
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