This technique is used by Real Value (fire-fighting equipments), Birla-Yamaha (petrol and diesel generators), etc. Kathmandu: Asmita Books Publishers and Distributors (P) Ltd., 2014. Benefits 10. The method of consumer promotion can be shown briefly below: Distribution of sample is one of the methods for promotion. They are interrelated in the sense that they are integral parts of the ‘promotion mix’ of the business. In this method, intermediaries are offered a monetary incentive for each additional unit purchased after the initial deal. Tools and Programmes for Consumer Sales Promotion: Also known as consumer sample or free samples and given to consumers to introduce a new product or to expand the market. For instance, Taj Mahal tea leaves, Ariel detergent powder, Bournvita, Kissan jams, etc. Sales promotional devices are the only promotional devices available at the point of purchase. groups and for the aggregate national economy. It is also another method for consumer promotion. During trade fairs or exhibitions, special displays and shows of the company’s products may be arranged to popularize them. Want’s to learn and grow online. This type of activity is used for the consumer knowledge and attraction. A positive sales growth is a green signal which means things are being done right while a negative sales growth is a red signal which means it is time to stop and rethink. In such cases, promotional activities are conducted to induce the dealers to keep a large stock with them. Sales promotion includes activities of non-routine nature to promote sales, e.g., distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Spreading the information about the product helps to do the marketing activities easily. It gives expected result. Interrelationship of Sales Promotion and Advertising: Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Blood circulation of a human body keeps a man alive and in sound health. Contests for salesmen and dealers are intended for inducing them to devote greater efforts for obtaining new sales ideas in the task of sales promotion. There can be more than one community in a society. Uploader Agreement. It creates a brand image in the mind of the consumers and the users. The retailer takes decisions concerning the target customer, services, ambience within outlet, and the decisions concerning price, place and promotion. Spreading the information about the product helps to do the marketing activities easily. Consumers are basically attracted towards the discount.In order to increase sale, many producers introduce price off offer to the consumers. Third step relates is to incorporating creativity into the scheme to be offered. If they consume the new product, they will get satisfied in it. iv. This is the case of relationships between Such slogan centres around the questions as to the liking of a customer for the product, or formulation of new advertising idea for the product. Free literature can be distributed to introduce the firm and its products to the public. Push money also helps in the trade promotion. It attracts non users and act as an effective tool to counter competition. These are usually aimed at increasing the performance of the sales persons. In these contests, participants compete for prizes on the basis of their skill or creative ideas. Customers are invited to compete on the basis of creative skill, such contests create brand awareness and stimulate interest in the brand, and it acquaints consumers with brand usage and benefit. The technique indicates refund of full purchase price if the buyer so wants. Sixth step cover the development and evolution criteria in relation to sales to be achieved cost effectiveness and turnover of promotion. Middlemen are usually required to show the proof of the advertisement carried out by them. The basic purpose of sales promotion is to increase the sales of a product by creating demand. Sales management study material includes sales management notes, sales management books, sales management syllabus, sales management question paper, sales management questions and answers, sales management courses in sales management pdf form. Tools and programmes for dealer/distributor sales promotion. The sample may be delivered door to door, offered in retail stores or fairs. Coupons are distributed with purchase of a product, magazines, newspapers, etc. and by providing personalised services. Sales Effort and Territory Management: Sales Planning Forecasting-– Qualitative Methods-Executive Opinion, Delphi Technique, SalesForce Composite, Decision Tree Analysis. Stanton, “Sales promotion defined as demand stimulating devices to supplement advertising and facilitate personal selling.”. For this he has to send the proof of purchase (e.g., cash memo and wrapper) to the manufacturer to claim the gift which might be a diary or book or any other item. These incentives are essentially temporary and non-recurring nature. This type of promotion must be used with care as the increase in sales is gained at the cost of a loss in the profit. In this type of sales promotion, prizes are offered in kinds (especially the products of the company) and sometimes a payment is given to the participants. Components 4. Sales contests are conducted to attract new customers or to introduce new products. Coupon is a certificate that entitles its holder to a specified saving on the purchase of a specified product. Promotion planning compels you to identify something new or different that offers value to your customers; (ii) Creates new content and communication opportunities – One of the easiest way to create new content for your customers is to create news by using sales promotion. The holders of coupons can go to the retailers and get the product or service at a cheaper price. These are temporary price reductions, which appeal to bargain instinct.
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